The New Year... Always a time filled with hope and a sense of renewal. This year, I had the good fortune of getting out to Boulder, Colorado for a few days over New Years to visit a good friend, and the mountain air and atmosphere certainly did me well. We are both writers and creative souls (as it seems most everyone living in Boulder is), so we spent much of our time writing in our journals about our reflections on the past year and talking about those reflections over long, beautiful walks. It was, needless to say, a good escape from the hustle and bustle of New York City.
What happens, of course, when you reflect on the past year, is that you come to understand what it is you want to repeat, to bring with you into the year ahead, and what it is you would rather throw out the window and completely forget about. I would say that from my reflections there came a well-rounded balance of both. I decided, for example, that I made up too many excuses for myself last year not to go to yoga after work: something I wanted to throw out the window. My yoga practice itself, on the other hand, and my habits of self-care that I have developed over the last year, are certainly things that I want to carry with me into 2018.
Now that I am back in the Hayloft warehouse, I am of course thinking on the broader scale: what does 2018 have in store for Hayloft? For a company so fresh and young, each year brings so much growth and excitement. Last year, we had our first ever tag sale, and then we decided to have a second one a few months later because it was so much fun. It brought all of our customers together in a way that they otherwise couldn't be in the online sphere - and what a beautiful thing, when we are a very local company, after all. So, what will our year look like going forward, when we have such successes to grow upon?
Here is a list of what we see as our 2018 goals:
- More collaborations: Over the past couple of months, we have been collaborating with interior designer Leslie Banker to sell with her at her pop-up on the Upper East Side. Her fun brand, Empire Delicious, has been incorporating many Hayloft items into its temporary store on Lexington Ave. It has been so much fun to see the juxtaposition of new and old in there, and Leslie has done a great job of picking objects from us that really pop amid her colorful space.
- Continuing our dedication to our community: Since we first started out, we have partnered with Catholic Charities and with Acacia to donate furniture. We want to continue to foster those partnerships so that those who benefit from those charities can have cozy and warm homes just as our Hayloft customers do.
- Expanding our customer demographic: One of our core tenets is that Hayloft shoppers can truly be of any age and of any budget. We want to get the word out that whether you are decorating your very first apartment or your second home, Hayloft is for you. We know that you Haylofters LOVE to keep us a secret, but start spreading the word in 2018 ;)
- Events: We haven't officially planned another tag sale... yet. But stay tuned.
There are still other projects in store we aren't ready to share with you yet. Rest assured in knowing that 2018 will be a year of growth, as all of the years leading up to it have been. We wish you all growth and expansion as well!